The Daily Spectrum from Saint George, Utah • 6

Weddings 1. r-. 4 Dean Dix I I likMmmJSmtm i nil niurmninii LOGAN Margie M. Dean of Layton and Dr. Nowlan K.

Dean of F.E. Warren Air Force Base, Wy. are pleased to announce the forthcoming marriage of their daughter, Dixie Dean, to Brent Daniel Dix, son of Dan and LaRue Dix of Cedar City. Dixie and Brent will exchange vows Friday. Sept.

18, in the Jordan River Temple. A reception in their honor will be held that evening from 7 to 9 p.m. at the Oak Hills Chapel in Layton. An open housel in their honor will be, held Saturday at the Cedar West Stake Center in Cedar City from 7 to 9 p.m. i The bride-to-be is a 1984 graduate of Layton High School and will graduate in June from Utah State University with a bachelor degree in sociology.

She is currently employed at the USU Press in Logan. The prospective groom is a 1980 graduate of Cedar High School and received an associate in electronics from Southern Utah State College. He will graduate from USU in December in electronic engineering. He fulfilled an LDS mission to Nashville, Term, and is currently employed at Space Systems Engineering in Logan. The couple plans to make their home in Logan.

Welch Hillstead SANTA CLARA Elaine Welch of Santa Clara and Ron and Jolene Schwartz of Clearfield announce the forthcoming marriage of their daughter, Sheryl Lee Welch, to Robert Dean Hillstead, son of Robert L. and Charlotte Hillstead of Overton, Nev. Sheryl and Robert will exchange vows Sept. 18 in the St. George LDS Temple.

A reception will be held in their honor that evening from 7 to 9 in the Greene Gate Village. The bride-to-be is the daughter of the late Cleve Welch. She is a 1985 graduate of Cedar High School, and graduated from Weber State College in 1987. She is employed as a registered nurse at Dixie Medical Center. The prospective Groom is a 1978 graduate of Moapa High School, and graduated from Southern Utah State College in 1986.

He is currently attending Southern California College of Optometry in Fullerton, Calif He served the LDS Church in the London, England mission. The couple plan to make their home in Fullerton, Calif. Henry Baugh CEDAR CITY Mr. and Mrs. Thomas E.

Henry of Cedar City announce the forthcoming marriage of their daughter, Katherine Frances Henry, to Dallen Mate Baugh, son of Mr. and Mrs. Mateland Baugh of Tropic. Katherine and Dallen will exchange vows Sept. 25, in the St.

George LDS Temple. A reception in their honor will be held that evening from 7 to 9 in the Tropic Ward Cultrual Hall. The bride-to-be is a 1984 graduate of Bryce Valley High School and has attended Brigham Young University for the past three years, majoring in elementary education. She plans to graduate in August. The prospective groom is also a 1984 graduate of Bryce Valley High School.

He is employed with the Bryce Canyon Natural History Association. He has attended BYU for one year and sserved an LDS mission in Billings, Mont. He plans to continue his education. The couple plan to make their home in Provo. Hunter Denhalter CEDAR CITY Mr.

and Mrs. An-tone Hunter of Cedar City announce the forthcoming marriage of their daughter, Jennifer Hunter, to Matthew James Denhalter, son of Mr. and Mrs. John Denhalter of Clearfield. Jennifer and Matthew will exchange vows Sept.

19, in the Jordan River Temple. An open house in their honor will be held that afternoon from 3 to 5 at the home of Southern Utah State College President Gerald R. Sherrett, 331 West 200 South. The bride-to-be is a graduate of Cedar High School and Weber State College. She received her associate degree in interior design and also holds a bachelor of science degree in child and family studies.

She is employed in Ogden. The prospective groom is a graduate of Clearfield High School and is currenlty attending Weber State College. He served an LDS mission in Boston, Mass. and is currently employed at McKay Dee Hospital. The couple plan to make their home in Ogden.

Peterson Forbush ST. GEORGE Steve and Sylvia Peterson of St. George announce the forthcoming marriage of their daughter, Shauri, to Cameron Forbush, son of Vernon and Ann Forbush of Bountiful. Shauri and Cameron will exchange vows Sept. 18 in the Manti Temple.

A reception will be held in their honor Sept. 24 from 7 to 9:30 p.m. in the Bloomington Country Club. The bride-to-be is a graduate of Pine View High School and Dixie College. She is attending Utah State University with plans to graduate this spring with a degree in Elementary Education.

The prospective groom graduated from Bountiful High School and attended Snow College. He plans to attend Utah State Univerisity in the fall where he will continue his education in business. He' has served the IDS Church in the Philadelphia, Pennsylvania Mission. The couple plan to make their home in Logan. ytFtiSTTVUi I 1 Til THURSDAY, SEPTEMBER 17, 1987 PACE 6 THE DAILY SPECTRUM Brc7 Julander ST.

GEORGE Anita Birch of St. George announces the forthcoming marriage of her daughter, Clarissa Birch, to Jeff Julander, son of Mr. and Donald Julander of Marysvale. Clarissa and Jeff will exchange vows Sept. 26 in the Marysvale Chapel.

A reception will be held in their honor that evening from 7 to 9 p.m. at Oscarson Elementary in Marysvale. The bride-to-be is a graduate of San Juan High School and attended Snow College for two years. She attended the Insitute of Medical and Dental Technicians and is currently employed at Dixie Medical Center. The groom graduated from Piute High School and served seven years in the Army.

He is employed at Sever Hospital in Richfield. The couple plan to make their home in Richfield. Cox Baird GLENDALE Mr. and Mrs. Charles W.

Cox announce the forthcoming marriage of their daughter, Dixie Lee, to Leland J. Baird, son of Mr. and Mrs. Junior W. Baird.

Dixie and Leland will exchange vows Sept. 26. A reception will be held in their honor that evening from 7 to 9 in the Glendale Chapel. Well-honed writi ng ability key When Douglas D. Alder lectures his students on the value of writing well, he doesn't have far to go for a negative example.

"As a young student I hated to hand in my writing because I dreaded getting it back; all those red marks on it." Much later, he found that well-honed writing ability was the key to new opportunities, new horizons, new chances to serve. I interviewed DrrAJder, "VJtRi" is going into his second year as Dixie College president, as we sat in his Along the Vermillion Cliffs tjj By JEAN R. PAULSON Enjoying maturity Publishers target the over-50 set late for his changes, if any. It was ready for publication. He got in touch with the editor and received a pleasant suprise.

Here was an article he had almost forgotten, but out of it has come a contract to do a book on that subject. Serendipity. For the sake of coherence and logic, I should end the article bout her, but, after all, President Alder was right there, and I was close at hand, so I couldn't resist asking him about the future of Dixie College. Because of the tight financial stric- Douglas Alder tures, should there be a limit on enrollment? Some people, even some faculty members, think so. But not President Alder.

People looking at the bottom line are fond of saying that some young people are just not capable of absorbing higher education. "Reduce the enrollment so that our tight budget can handle the load," they say. That is not the right way, Dr. Alder said, indicating that steps are being taken to get more money for the college. "Academically, we have our highs and our lows and our in-beTw eens," he said.

"And people who want a college education should have a chance to get it. Ours is a community college, We live in a democracy." Pointing to the examples of President Dwight Eisenhower and President Harry Truman, he said that society would be the loser without the contributions of these two "average" men. Spencer W. KimbalL one of the great presidents of the LDS Church, left college after one year. "You just never know who the big winners will be." So president Alder doesn't see enrollment curbs as an answer to the school's financial difficulties.

There must be a better way. "To the contrary, I believe we'll be growing much larger and fast." History bears out Dr. Alder's projections. Last year the enrollment was 2,330, which translates to 1,991 full-time students. And just consider, he said, that when the college moved in 1963 from its downtown location to this campus, the enrollment was under 500.

To be precise, it was 362. And that was only a little more than 25 years ago. By extrapolation, the wizards of demography inform us that the enrollment at Dixie College in the fall of 1996, about a decade from now, will be 3,760. So a little more extrapolation tells us that by the year 2000, less than a decade and a half from now, the enrollment will be around 4,000. That's double the present number of students.

So let's hear no more about keeping enrollment down. But let's hear it for the art and craft of writing well, a key to personal development and advancement. have too write. "I discovered that in this profession especially, one must know how to write well. Everwhere I looked it was the successful teachers who were writing textbooks, and landing articles in learned periodicals." He wrote his doctoral dissertation, of course, but at the time though that would be the end of it.

3 Dr. Alder likens good writing to the making of a superior piece of pttery. After the craftsman has fashioned a bowl, the most important work re- mains. His skilled fingers go over the bowl for the final stages, the extra shaping that can create a masterpiece. He was emphatic in the matter of criticism and rewriting.

"Every wri-. ter needs a critic. Not praise, for that can be poison." And although he has published nearly a hundred articles in popular and scholarly journals, he seeks criticism for any new work. "Each time, you start all over again. You develop skills, of course, but it is a new challenge each time.

And that is part of the satisfaction, pitting your wits against those of the editors." He said that he soon discovered that most published articles don't represent good writing. They need rewriting. And good writing, he pointed out, isn's done with spelling and grammatical mistakes. Once he became acquainted with the satisfaction of authorship, Dr. Alder bloomed in that art and craft.

He had been a Fulbright Scholar at the University of Vienna, Professor of the Year at Utah State University, Outstanding Faculty Award recipient at USU in 1981, president of this, chairman of that the list is long. But his impact as a scholar and historian multiplied when he began to write seriously. The man who feared writing as a young student had become a highly-respected professional. As a teacher of creative writing, Alder lets his students know that most pieces are rewritten. He has them submit four drafts.

Number one is cut, reorganized, and polished until it becomes number two, and so on. The pieces take on depth and sparkle; they become the best work the student is capable of doing. "Unfortunately, we tend to fall in love with our own work. Too many people have the attitude that anyone can write. All it takes is a pen and a piece of paper." Good writing has many ancillary values, he emphasized.

If you write, you refine your thinking. In talking, one comes on fuzzy and most people are fuzzy when they express themselves orally. In writing, one can go over and over something until it is right. "Just like the master potter doing the final shaping of a bowl." One of the extra benefits of good writing unveiled itself before my eyes as we sat talking. A year ago, he had written a scholarly piece entitled "Dare We Teach World History? Dare We Not?" Somewhow the final proofs had been lost in the mail for several months, but they finally arrived on the day of our interview, to i DALLAS (UPI) Two women paused during their conversation over lunch recently to watch another woman, well in her 70s, leaving the restaurant.

"My, she's an attractive older woman," one commented to the other. Both were in their late 60s. A few years ago, they, too, would have been considered "older women," but today they are seen as enjoying the maturity of middle age. That changing perception may not be fully realized by some advertisers, but it is not lost upon an increasing number of publishers whose target audience is the over-50 set. The last decade has seen a virtual exrjjosian, in publications and news souices aimed at the mature 85th birthday ST.

GEORGE The family of thy Brown Foxley honored her 85th birthday with an open house Sept. 12. "She was born Sept. 15, 1902 in Salt Lake City and graduated from Utah State University in Logan having studied dietetics, textiles and home management. She married Edward Foxley in June of 1929 and they lived in Brigham City, Washington D.C.

Salem, Ore. and Mesa, Ariz. They moved to St. George in 1977. He died in July pf 1986.

She has been active in the LDS Church serving as a visitiong teacher, Relief Society president, a member of the MIA Stake Board and a teacher. She has one daughter. Marilyn of Salem Ore. one son, Edwood of St. George.

One daughter preceded her in death. She has 14 grandchildren and 15 great-grandchildren. was filling a void, rather than carving a niche out of a market already served. Like many senior papers, his three-month old, 32-page tabloid is mailed free each month, depending on advertising revenue for sustenance. SR Dallas goes to more than 50,000 homes occupied by over-50 residents with an income of $35,000 or greater.

Described as "a prime times guide," it focuses on travel, activities, personalities, health and financial issues of interest to the active older Leavell's information prepared for prospective advertisers states that most older Americans "perceive themselves as 10 to 15 years younger than their actual ages, and they are healthy, vigorous and solvent." The sophistication of the older audience prompts Modern Maturity to reject up to $10 million in advertising annually because "the message isn't right," said Wood. He is critical of advertisers who characterize older consumers as sick, feeble, infirm, deaf or confused. Woods pointed to analgesic manufacturers that generally advertise products showing active people and the theme, "I take it because it works." However, proposed ads aimed at an older audience showed an elderly woman in pain from crippling arthritis. "Some people are in pain, but they (the advertiser) wouldn't approach a younger consumer by showing pictures of hands gnarled from arthritis. They'd say 'look how great my life is after getting rid of my headache," Woods said.

"The mistake that many people make in attempting to cater to older people is the attitude, 'Now that you're old, here's something that might not interest you Wood said. Senior citizens, Wood said, "don't think of themselves as old. They think of themselves as people." Ross Stanworthy ST. GEORGE Dale and Lorraine Ross of St. George announce the forthcoming marriage of their daughter," Sharon Rbss7 to Jfm Stan-worthy, son of Keith and Ann Stan--worthy of Cedar City.

Sharon and Jim will exchange vows Sept. 19 in the Manti Temple. A reception will be held in their honor Sept. 26 from 7 to 9 p.m. in the Rock Church in Cedar The bride-to-be attended Southern Utah State College and Brigham Young University.

The prospective groom attended SUSC and is employed at Cedar Correction Center. He served an LDS Mission in Hong Kong and served as a military policeman in Berlin for three years. The couple plan to make their home in Cedar City. There is good reason for the interest in the mature reader. According to statistics prepared by Senior Citizens Marketing Group of Dallas, older Americans: control more than 50 percent of the nation's discretionary income and 77 percent of all financial assets.

account for 80 percent of all commercial vacation travel. over the age of 55 buy 48 percent of all luxury cars. over the age of 65 account for more than half the nation's book and magazine sales. Modern Maturity is the grand-daddy of the few senior-oriented magazines distributed The greatest growth recently has been among regional or local publications. Most of the papers are distributed through the mail to the general public in selected areas or in bulk to various financial institutions or residential facilities for seniors.

About 20 percent go to members of specific organizations, Hansen said. The papers usually sell subscriptions, but nearly all depend on income from advertisers rather than subscription revenue. Hansen, who helped build the Senior World chain of newspapers published by Landmark Community Papers, of Kentucky, said the early senior publications were concentrated in the Sunbelt states of California, Florida and Arizona because advertisers assumed that was where people retired. "Only in the 1980s did we start to see research on the viability (as a market) of older adults, regardless of where they were," Hansen said. "We're doing this in a market that is not known for retirement," said Jim Leavell, publisher of a new upscale monthly, SR Dallas.

The image of Dallas is of the 28-year-old, not the 68-year-old." Leavell said his success in attracting investors and advertisers for his publication convinced him that he office in the south wing of Administration Building. We discussed the future of the college, but kept the emphasis on the craft and art of writing, one of his specialties. Although administration takes up his time and then some he manages to teach a course in creative writing. This big, friendly, charismatic man chuckled at the memories of earlier days when the business of writing was hateful to him. "I was never told the value of good writing, and went through school without knowing what a great asset it can be.

I didn't take writing seriously until I was 35-years-old." This awakening was something of a fluke. As an eminent historian, he was invited to become a member of the board of directors of Dialogue: a Journal of Mormon Thought. At his first meeting, he argued with directors and editors that the journal should refrain from going out in tangential directions, but should center its emphasis on the mainstream Mormon thinking. "I had just finished four years as a bishop, and wanted to summarize what I had learned." He felt that others might gain from his experience. He was persuasive enough.

The others said, almost in chorus, "All right, you take the next issue." That wasn't exactly what he meant, but he was game. When he had completed his main article, he sent it to Mary Bradford, a Dialogue editor. She sent it back, suggesting changes. "We sent that manuscript back and forth several times that month.and finally it was a finished piece. It hadn't changed so much, but had that final polish.

"I found out how exciting and rewarding the craft of writing can be." A year later he was awarded a prize for that article. Alder already had won a reputation as a brilliant teacher and scholar, but came to realize that "people who are paid well, who are sought after as speakers and otherwise, who are promoted, are those who know how to write well." As he sharpened his skills, he found that this was working in his own case. Previously, as he tells his students now. he didn't want to write because he didn't like it, and only vaguely appreciated what it could do for a person. "Like a lot of people, I was convinced that creativity was rare, that only a few had it.

You either had it or you didn't. And that's an easy way out of not trying." He looks back now with amazement at his earlier attitudes. He was going into teaching, and thought mistakenly that a teacher doesn't im fidua jli77 uai. survey identified eight pro- onallv published magazines or newspapers targeted lor oiaer reaa-ers said Leonard Hansen, chairman of Sr. Publishers Group, a San Diego, media broker for national advertising.

i Today there are about 120 such publications, mostly monthly newspapers. Only three are published in magazine format, Hansen said. Modern Maturity, published by the American Association of Retired Persons, is the third most widely circulated magazine in the United States today, behind TV Guide and Reader's Digest. Modern Maturity's average circulation during the first six months of 1987- was 15 9 million, according to the Audit Bureau of Circulation. Although written for members of AARP, Modern Maturity is not a snecial interest publication, said publishing director Robert E.

Wood in Los Angeles. "We'cover a great number of sub-iects because we cover a great range of people. From 50 to 95 that's 45 years. Wood said "We're a general interest publication for people who happen to be over 50.".