The Daily Spectrum from Saint George, Utah • 24

Page B12 The Spectrum Business Travel Sunday, August 16, 1998 As construction declines, builders market creatively BUSINESS BRIEFS ST. GEORGE Desktop publishing seminar scheduled The "Communication and Desktop Publishing" seminar is set for 10 a.m. to 3 p.m. Friday, Aug. 21, at the St.

George Holiday Inn. A $15 fee will include lunch and the seminar by Utah Valley State College educators Judy Conder and Cynthia Krebs. To register, call Ann Gibson at 634-4109 or Rob Metcalf at 574-3101. ST. GEORGE Investment team offer loan program Richard S.

Miles and Paul Heideman, local Edward Jones investment representatives, are offering a new loan program designed for small businesses. The program offers credit lines and equipment financing from $25,000 to $200,000. Benefits include fast response time, simple applications, competitive rates and convenient access to funds. The Edward Jones office is 71 N. 100 West, St.

George. ST. GEORGE Hilton to become Sheraton in September The St. George Hilton will become a Four Points Sheraton in September. The Sheraton Four Points Hotel Line offers slightly lower prices and is aimed at the corporate traveler.

Renovations will include all new guest rooms, new suites, a new business center, and new sales office. Additional convention space will be built next spring. SALT LAKE CITY Zions Bank Small Business Index rises The Zions Bank Small Business Index for Utah rose slightly to 99.5 during July 1998. The upward move in the Index reflects a sharp increase in the Utah unemployment rate. By The Spectrum But, they will give a new person a chance, particularly if the new contractor approaches them in a professional manner and gives them the information they need along with the competitive price.

How is the best way to market your business and cultivate the professional qualities required? The Dixie Business Alliance Procurement division will be presenting a half day workshop on Thursday Aug. 20 from 8 a.m. through 11 a.m. topics covered will include: Selling to the government, increasing bidding effectiveness and Increasing your income through better collections. Steve Carwell, DBA consultant and engineer by trade will be a presenter along with Ron Spindler from the State Procurement division.

Cost for. the workshop is only $10. Call Shelly at 642-7741 to register. Jill Elliss directs the Dixie Business Alliance, a small business development center at Dixie College. a niche in an increasingly crowded business.

The maxim has been: If home building construction is down, commercial construction should offset the decline, and to some degree, that has been true. Keldon Bauer's Construction Report 1998 (page 48) shows construction employment and payroll have remained fairly strong despite the decline in building permits. But if marketing is the key to success, how does a contractor, increasingly feeling the pinch, effectively market? One of the first steps to effectiveness is the realization that marketing is not the same as advertising. Marketing is any activity that connects your business to the cash register. Contractors do much of their promotion in building an image, a reputation and solidly, consistently maintaining that image.

Sub contractors have two main customers, the general contractors who accept their bids, and the direct customer who is acting as hisher own general contractor. It is generally assumed that the lowest bid gets the job. This is true in many bid situations. But most general contractors have negotiated projects where price is not necessarily the most important, or certainly not the only factor. Reliability, consistency, thoroughness, knowledge and professionalism are the factors general contractors cite as most important when considering a subcontractor.

Increasing the awareness of these factors, then, would increase marketing effectiveness. But, these are pretty vague characteristics to a person who makes a living building houses or selling carpet. And what about if you're a fairly new contractor? How do you go about selling yourself to those who make the decisions? General contractors interviewed say they like to hire the people they know can perform. and Ellis and Salt Lake City, have started REMAX Commercial Division. The REMAX office is at 720 S.

River Road, Suite 200-E. ST. GEORGE Standard Optical opens at Zion Factory Stores Standard Optical recently opened at the Zion Factory Stores, 250 Red Cliffs Drive, St. George. The office is managed by Larry Gilley, board certified optician.

Staff members include Rebecca Navas, Allison Shaw and Amber Plumhof. Standard Optical offers eye exams, an on site lab, and designer frames. ST. GEORGE Hobson joins ERA sales team Bill Hobson recently joined the real estate sales team of ERA Brokers single family residence, $67,840. J.

L. Trust, Kolob Woods, Unit 1, single family residence, $28,160. David and Roxanne Naylor, 7305 E. Zion Circle, Apple Valley Ranch, sin-. gle family residence, $84,224.

Ted Easterling, 2236 Dammeron Valley Drive East, Dammeron Valley Ranches, carport, $8,769. Perry Holmes, 2087 Dammeron Valley Drive East, Dammeron Valley Ranches, garage, $50,460. Don and Laurie Herman, 395 N. Grass Valley Road, Pine Valley, single family residence, $291,806. Matt Barker, 1731 W.

5400 North, Winchester Hills Subdivision, single family residence, $145,688. Allen Long, -24 N. 180 West, Leeds, single family residence, $147,094. Karl Schorter, 1080 Coyote Way, Dammeron Valley Homesteads, single family residence, Donald Rosskopf, 1595 W. Winchester Drive, Winchester Hills Subdivision, single family residence.

081498 15i52 (M0922) I- 825.00, -J. 50 UU1- 277.51, ADU-12961640 550 V- Gr 6022-03 Description Synbol Last Price Change Volume Time ALBERTSONS INC COM ABS 4 48 38 625.000 16:00 AMERICAN STORES CO NEVCOH ASC 29 4116 1,261,200 16:00 ATSI CORP COM 55 38 1 1516 6,224,500 16:24 APPLE COMPUTER AAPL 40 121116 3,979,800 16:01 BANKAMERICA BAC 7 38 -2 18 1.825,900 16:00 BOEING CO COM BA 36 16 -S8 4,810,200 16:26 CHEVRON CORP CHV 80 18 516 1,353,200 16:00 CIRCUS CIRCUS ENTERPRISES INC CIR 12 34 -716 294,500 16:01 CITICORP COM CCI 139 316 -1316 3,764,500 16:05 COCA COLA CO COM KO 76 1316 1 1516 4,262,800 16:03 EDISON INTL COM (FORMERLY SC EIX 28 116 116 336,400 16:00 EXXON CORP COM XON 68 38 316 3,740.500 16:15 FIRST SEC CORP DEL COM FSCO 20 18 18 168.800 16:00 MEYER FRED INC DEL NEV COM FMY 41 116 -1 316 546,800 16:01 FORD MOTOR CO. (DEL. 48 78 -2 316 3,006.800 16:00 FRANKLIN COVEY CO COM FC 19 12 -18 30,100 16:02 GENERAL ELEC CO COM GE 87 716 -716 4,692.100 16:12 GENERAL MTRS CORF COM CM 67 1316 -1 14 2,228,800 16:00 INTERNATIONAL BUS MACHCOM IBM 125 38 -1316 3,147,900 16:12 PENNEY INC COM JCP 55 78 -1 14 678,300 16:01 MART CORP COM KM 17 516 -12 1,885,400 16:09 MCDONALDS CORP COM HCD 64 78 -12 1,714,400 16:28 MERCK 1 CO INC COM HU 127 38 38 3.396,900 16:14 MOORE CORPORATION LIMITED MCL 10 18 228,400 16:01 NEVADA POWER CO COM NVP 24 38 716 65,100 16,00 NORDSTROM INC C0M NOBE 35 12 1332 3,467,900 16:01 NOVELL INC NOVL 10 1516 -316 1,861,900 16:01 PACIFICORP PPW 21 58 -18 341,500 16:01 PEPSICO INC COM PEP 33 78 -716 3,839,200 16:17 PBILIP MORRIS CO MO 42 14 1316 12,261,500 16:22 QUESTAR CORP HOLDING CO SIR 18 516 34 183,900 16:02 SEARS ROEBUCK 6 CO COM 48 14 58 1,844,600 16:01 SEMPRA ENERGY COM SRE 24 34 -316 195,700 16:03 SKYVEST INC. SKYW 27 -916 97,700 16:00 US BANCORP DEL USB 39 78 -1 18 1,412,600 16:00 VEST INC NEW COM USV 51 116 -34 679,700 16:01 VAL HART STORES INC VMT 62 38 1 1516 2,871,900 16:01 WALT DISNEY CO.

HOLDING CO. DIS 31 34 -116 4.443.600 16:18 WELLS FARGO CO COM VFC -318 1516 12 316 349,000 16:02 ZIONS BANCORPORATION ZION 46 38 18 308,800 16:01 Stocks Provided By Edward D. Jones 3 Consolidated at Stone Cliff. Hobson formerly sold homes at Entrada and has been on the St. George Planning Commission.

ST. GEORGE I Pharmacist opens new business After almost 15 years as pharmacy manager at Harmon's in St. George, pharmacist Brad Anderson has opened his own business, "Professional Park Pharmacy" Anderson at 736 S. 700 East, St. George.

Anderson is a registered pharmacist in Utah, Idaho and Nevada and is a popular lecturer on drug-related topics. By The Spectrum $166,122. Donald Starks, 249 N. Cedar Drive, Dixie Deer Estates, single family residence, $39,600. Kelly Spendlove, Kolob, Owen Wright Subdivision, single family residence, $77,880.

K. G. Mills, 1600 Mills Lane, Lazy Ranch, single family residence, $246,136. Dwayne Paytas, 2805 S. Old Highway 91, Blackridge Ranches Subdivision, single family residence, $83,952.

Carrol Grover, Kolob, Terrace Drive Subdivision, single fcmily residence, $51,612. Shane Bird, 7759 N. Wagon Road West, Paradise Estates, single family residence, $85,976. Pete Ferris and Rowley, 1235 S. Harmony Heights, Harmony Heights Subdivision, barn, $11,264.

Western Rock, Ence Pit, East of Kayenta, batch plant, $10,000. Rlee Dickinson, 250 N. Main, New Harmony, mobile, $53,820. 99 mS Economic Development Corporation of Utah, Board of Trustees for fiscal 1998-99. EDCU is a private, statewide, nonprofit organization that serves as a catalyst for increased capital investment and quality job growth in Utah.

Bradbury Rosenthal ST. GEORGE Businessmen launch REMAX Commercial Steve Bradbury, founder of REMAX First Realty, and Ray Rosenthal, former broker of Grubb $101,852. Derk and Shannon Kesler, Zion Panorama Subdivision, single family residence, $40,320. Craig and Barbara 2480 S. 5400 West, Hurricane, addition, $25,080.

Douglas Haaga, 3866 S. 1100 West, Cliffdweller Ranch, pool, Jess Barrick, 1804 S. 2800 East, Blackridge Ranches Subdivision, single family residence, $126,720. Richard Emery, 262 S. 3900 East, New Harmony Farms, mobile, $22,880.

George Scott, 1375 W. Diamond Valley Drive, Diamond Valley Acres, single family residence, $116,028. Kurt Nelson, 1643 W. 7750 North, Paradise Estates, single family residence, $133,732. John Anderson, 1 262 S.

700 East, Harmony Heights, single family residence, $143,616. Jerald Turner, Kolob Oak Valley, Elas fnii? in Basil Surfing the Internet? Catch the latest The Spectrum has to offer at: www.southern-utah.com It doesn't take a statistician to report that construction in southern Utah is down. The graphs detail that lofty peak in 1994 when California economy was going south, and a substantial number of the sunshine state's inhabitants moved here to the sunshine capital of Utah. Since then, the building permit graphs have peaked and begun their descent. Local contrac- Mind Your Business tors have felt the descent, and the successful ones have reinvented the way they do business.

Much of that reinvention centers around marketing efforts, knowing who their competition is and finding PERSONNEL BRIEFS ST. GEORGE Gubler attends Million Dollar Round Table Claude J. Gubler recently attended the 1998 Million Dollar Round Table Meeting in Chicago, 111. Gubler was among approximately 5,000 Round Table members who Gubler discussed issues in the life insurance industry. OGDEN Economic Development group names member Richard J.

Dahlkemper, president of The Chamber OgdenWeber, was recently appointed to the BUILDING PERMITS I The following building permits were issued July 1 through August 6 by Washington County. Norman Carver, 108 S. 3900 East, New Harmony Farms, single family residence, $131,393. William and Anita Judd, 5412 N. 1530 West, Winchester Hills Subdivision, single family residence, 350MHZ $245 INSTALLED CUSTOMER SERVICE PLEDGE We will help you to understand the technology.

We focus on providing you with the highest level of service possible. We strive to provide you with honest sincere advice. We will sell you the product that best meets your needs, not the product that puts the most money in our pocket. We will continue to provide you with service long after the sell. We are dedicated to building a long term relationships.

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