UPI- story 1981
PAGE 6 SPECTRUM TUESDAY, JANUARY 6, 1981 Meettheking of the T-shirt T-shirt T-shirt CLARKSON, Neb. (UPI) - Richard Holoubek isn't just whistling Dixie when he says his son has "come a long way for a country boy with a talent for art." Holoubek's son, Verne, started hawking self-decorated self-decorated self-decorated wares at county fairs to earn tuition for the University of Nebraska where he majored in journalism. Now. following some lean years, he's considered the master of so-called so-called so-called T-shirt T-shirt T-shirt journalism. "I'd have made more money doing anything else for the first four or five years." the 37-year-old 37-year-old 37-year-old 37-year-old 37-year-old Clarkson native told the Columbus Telegram. "I graduated in 1967 and things didn't really get going until T-shirts T-shirts T-shirts became popular in 1972." he said. Holoubek's enterprises grossed more than $5 million last year selling T-shirts T-shirts T-shirts and iron-on iron-on iron-on transfers. He expects to hit the $20 million mark in sales by 1984. Holoubek said the American public's demand for self-expression self-expression self-expression and increased increased interest in sports triggered the Tshirt boom that spiraled with improvement improvement in press-on press-on press-on technology that made the little knit top available to almost everyone. "The use of letters and transfers had a lot to do witn it," Holoubek said. "Stores could have thousands of designs and a small supply of T-shirts." T-shirts." T-shirts." Holoubek. who lives in Ixonia. Wis., with his wife. Terrie, and their four children, jets between Holoubek Studios in Butler, Wis., and Iron-On Iron-On Iron-On Express Ltd. in London. Holoubek said his transfers have been sold in Australia, Europe. Japan and even some Communist-bloc Communist-bloc Communist-bloc countries. The designs cover everything from "one-liners" "one-liners" "one-liners" to pictures pictures of glamorous women. His company also sells designs and machinery to manufacturers and deals in direct sales, sending finished shirts by mail order to various fan clubs. Holoubek said he checks the inventory inventory in his London warehouse using a computer-to-computer computer-to-computer computer-to-computer computer-to-computer computer-to-computer linkup via satellite. In his" father's opinion. Holoubek is not a millionaire but "just has a good business going and is able to live comfortably." "It's not often that a little farm boy can get out and do the things he has." the elder Holoubek said. "Verne never asked my advice but I told him not to get too big. He did it, anyway. "Verne has come a long way for a country boy with a talent for art."